Thursday April 4, 2013

By Graeme MacKay, The Hamilton Spectator – Thursday April 4, 2013

Tories set to launch negative attack ads

It happened to Stéphane Dion; it happened to Michael Ignatieff; it even happened to Bob Rae.

And now, according to the National Post, the Tories have an attack ad campaign “in the can” targeted at Justin Trudeau.

Sources say the Tory campaign will start almost immediately after the Liberal leadership results are announced on April 14, in an effort to define the new leader in the eyes of voters.

The Conservatives won’t have it all their own way though. Mr. Trudeau has raised around $1.3-million in donations since his campaign launched last October and is set to hit back with his own advertising campaign that highlights his self-proclaimed virtues as a natural leader who is involved in politics for the right reasons.

This shouldn’t come as a surprise to anyone. The Conservative Party implemented the exact same strategy in 2009 when, just ten days after the Liberals elected Michael Ignatieff, they released the now infamous,”Just Visiting” ad.

The Conservatives already have a lot of material to include in their commercial: the video of Trudeau saying Canada isn’t doing well right now because Albertans are in power; video of former leadership candidate Marc Garneau questioning if Trudeau is ready to be elected leader; and the stories about the MP for Papineau earning speaking fees from publicly funded organizations. (Source: Yahoo! News Canada)