mackaycartoons

Graeme MacKay's Editorial Cartoon Archive

  • Archives
  • DOWNLOADS
  • Kings & Queens
  • MacKaycartoons Inc.
  • Prime Ministers
  • Special Features
  • The Boutique
  • Who?
  • Young Doug Ford
  • Presidents

Saturday July 24, 2021

July 31, 2021 by Graeme MacKay

Editorial Cartoon by Graeme MacKay, The Hamilton Spectator – Saturday July 24, 2021

Athletes need a bigger slice of Olympic pie

Money makes the world go round, as they say, and Exhibit A must surely be the Tokyo Olympics.

March 16, 2020

Thousands of athletes from more than 200 countries are literally flying around the world during a pandemic for these Games because of the billions of dollars the broadcast rights are worth to the International Olympic Committee.

There are incredible challenges to hosting and competing in the delayed 2020 Games, which opened on Friday against the desire of the Japanese public, but it’s good business. Indeed, American broadcast giant NBC has already said it expects these Games to be its most profitable ever.

But with all this money sloshing around why does so little of it get to the athletes — a.k.a. the talent that makes the whole show possible?

London – July 27, 2012

The Olympics abandoned its ideals of amateur sport decades ago; we all know that. But these COVID Games — in empty stadiums, with no family and friends to share the experience, and no socializing among athletes to somehow make the world a better place through sport — have stripped away whatever pretence was left that the Olympics are more than a gargantuan money-making TV show.

It’s time the athletes — supported by fans — band together to demand a greater share of the Games revenues.

The athletes who spend years training and competing for these few weeks, made all the harder this time by the pandemic, deserve a fairer share of the financial rewards.

August 3, 2012

Officially, the IOC is a not-for-profit but this is not some shaky charity — it’s a multi-billion-dollar behemoth. It has more than $5 billion (U.S.) in assets, a reserve fund around $1 billion and its average annual revenues exceed $1.4 billion.

The IOC likes to say it spends 90 per cent of its Olympic revenues to “assist athletes and develop sport worldwide.” 

But the vast majority of that is spent on promoting the Olympic brand through a dizzying array of subsidiaries and affiliates, organizing future Games, and helping international sport federations and national Olympic committees. Not funding athletes. 

2016 Summer Olympic Games

The IOC spends a mere 4 per cent of its revenue directly on athletes through scholarships, grants and awards, according to a study by the Global Athlete advocacy group and Ryerson University’s Ted Rogers School of Management.

To put that in context, the players in the top professional baseball, basketball, football and hockey leagues get around 50 per cent of their league’s revenues.

It’s not directly comparable, of course, but it’s obvious the IOC should be directing a lot more of its extensive income to the athletes who make the Olympic show possible.

December 6, 2012

And if, as a consequence, the IOC had less money to spend on promoting itself, contributing to well-heeled middlemen and encouraging countries to take on appalling costs to host future Games, that wouldn’t be a bad thing.

Far from making life easy for athletes, the IOC has a rule that limits how much athletes can raise through their personal sponsors (should they be so lucky to have some) during the Games. It’s been relaxed recently, but not enough.

The truth is most Canadian Olympic athletes rely heavily on federal athlete assistance funding, side jobs, grants from the athlete charity CAN Fund, and the bank of mom and dad in order to train and compete at the level required for the Olympics. 

March 3, 2010

Nationally carded athletes report an average annual income of $28,000 — about minimum wage — leaving them with a deficit of $22,000, states a Sport Canada report.

They’re spending more to live, train, travel and compete than they make from sport. The Olympics relies on athletes and their families being willing to do this year in and year out.

They put on the show and yet the lion’s share of the money never gets near their pockets. It’s long past time that changed.

Calls for a fairer distribution of Olympic dollars are long-standing. And, thankfully, an increasing number of groups are starting the work of organizing athletes from around the globe in dozens of sports to push for change.

Athens – September 1, 2004

The International Swimmers’ Alliance is working to increase athlete influence over the sport and improve the financial situation of its athletes. 

The Athletics Association is looking to become a unifying and vocal voice for elite track and field athletes. Global Athlete wants to help drive a healthier power balance between athletes and sport leaders.

They’re all nascent movements and it will be an uphill battle. But it’s the right battle to take on.

The IOC makes more money. Broadcasters like NBC make more money. It’s time athletes got a bigger share.

Earlier this week, IOC president Thomas Bach updated the Olympic motto. It’s now Faster, Higher, Stronger — Together. The change, he said, was about adapting “to our times.”

Well, the Olympic funding model needs an update, too.

If we’re really in this together, the athletes who will entertain and inspire us over the next two weeks with all those faster, higher, stronger achievements should reap more of the rewards. (The Hamilton Spectator Editorial) 

 

Posted in: International Tagged: 2021-27, athletes, Games, International, IOC, olympics, pig, piggy bank, Sports, wealth
← Friday July 23, 2021
On Vacation →

Please note…

This website contains satirical commentaries of current events going back several decades. Some readers may not share this sense of humour nor the opinions expressed by the artist. To understand editorial cartoons it is important to understand their effectiveness as a counterweight to power. It is presumed readers approach satire with a broad minded foundation and healthy knowledge of objective facts of the subjects depicted.

  • The Hamilton Spectator
  • The Toronto Star
  • The Globe & Mail
  • The National Post
  • Graeme on T̶w̶i̶t̶t̶e̶r̶ ̶(̶X̶)̶
  • Graeme on F̶a̶c̶e̶b̶o̶o̶k̶
  • Graeme on T̶h̶r̶e̶a̶d̶s̶
  • Graeme on Instagram
  • Graeme on Substack
  • Graeme on Bluesky
  • Graeme on Pinterest
  • Graeme on YouTube
New and updated for 2025
  • HOME
  • MacKaycartoons Inc.
  • The Boutique
  • The Hamilton Spectator
  • The Association of Canadian Cartoonists
  • The Association of American Editorial Cartoonists
  • You Might be From Hamilton if…
  • Young Doug Ford
  • MacKay’s Most Viral Cartoon
  • Intellectual Property Thief Donkeys
  • Wes Tyrell
  • Martin Rowson
  • Guy Bado’s Blog
  • National Newswatch
...Check it out and please subscribe!

Your one-stop-MacKay-shop…

T-shirts, hoodies, clocks, duvet covers, mugs, stickers, notebooks, smart phone cases and scarfs

2023 Coronation Design

Brand New Designs!

Follow Graeme's board My Own Cartoon Favourites on Pinterest.

MacKay’s Virtual Gallery

Archives

Copyright © 2016 mackaycartoons.net

Powered by Wordpess and Alpha.

Social media & sharing icons powered by UltimatelySocial
 

Loading Comments...