inflation

Helping the Hosers

Illustration by Graeme MacKay – Friday February 17, 2023

Bob & Doug McKenzie take on a beer tax hike

A couple of hosers are telling the Liberal government to take off over its plans to introduce a 6.3% tax increase for beer in April.

July 23, 2004

Working with scriptwriters Larry MacInnis and former MacLean’s humour columnist Scott Feschuk, actors Rick Moranis and Dave Thomas have resurrected their beloved Canadiana characters Bob and Doug McKenzie for a series of scrappy, quick-turnaround radio ads that use their trademark humour to take on the planned tax increase.

The national radio campaign is from Beer Canada, an advocacy organization representing 50 brewers ranging in size from the Canadian divisions of the global multinationals, to regional brewers and what president CJ Hélie describes as a “smattering” of the country’s small craft brewers.

It is one of the first public outreach campaigns from Beer Canada as part of a new communications mandate under Hélie, a longtime beverage alcohol executive who joined the organization in 2021. “I believe that to be successful in government advocacy, you need to convince the public and the general electorate,” said Hélie. “You will see us continually out talking to consumers from now on.”

October 15, 2021

Beer Canada was looking for a way to deliver its message in a way that would resonate with consumers, and perhaps even get the attention of the country’s MPs, said Hélie. “We thought we had a really good message, but who would be the messenger?

“So we thought ‘How can we raise the level of discourse out there?’ We were going back and forth on ideas, when [Beer Canada’s vice-president of strategic communications] Karine Cousineau said ‘What about Bob and Doug McKenzie.?”

The McKenzie Brothers were once familiar faces in Canadian ad-land, appearing in campaigns for brands including Pizza Hut Canada, Mr. Lube, Molson Golden, and Molson Ice (alongside the late hockey great Guy Lafleur).

However, Moranis and Thomas have largely retired the characters, who last appeared publicly in a 2017 benefit for Spinal Cord Injury Ontario. Their last TV appearance was a 2007 CBC Television special entitled Bob & Doug McKenzie’s Two-Four Anniversary.

Cousineau reached out to their agents, and got a call from Moranis later that day. “He said, ‘I understand you’re looking to perhaps bring Bob and Doug back together,’” said Hélie. “That’s very unlikely, since we haven’t done anything in a long time, but what’s your pitch?’”

September 24, 2015

Hélie said the Honey, I Shrunk the Kids star was immediately receptive to appearing in ads addressing a tax that would drive up the price of beer, which was basically an uncredited third star of their appearances as Bob and Doug McKenzie.

Recorded remotely last week, with Moranis in New York and Thomas in Los Angeles, the three 30-second spots feature Bob and Doug repeating some of their signature refrains, including “coo loo coo coo, coo coo coo coo”  and “How’s it goin’, eh?” while railing against the beer tax.

In one spot, Doug (Thomas) suggests that the government consider taxing other things instead, such as yams, confetti, or liver. “Leave beer alone, eh,” he says. In another, he says that the beer tax is already like his brother’s head, overinflated.

Hélie sat in on the one-hour recording session, and said his impression was that Moranis and Thomas don’t talk often now that they live on opposite coasts, yet were able to easily slip into their respective characters. “They started riffing on potential lines they might use, and our writers were taking notes like crazy,” he said. Almost all of the ads were ad-libbed during an initial brainstorming session.

February 12, 2015

The ads drive to a dedicated site, HereForBeer.ca, where consumers can contact their local MP asking them to stop the beer tax hike. The site also features a cartoon rendering of the two characters created by Graeme MacKay, an editorial cartoonist at The Hamilton Spectator.

Since Bob and Doug were at the height of their popularity when beer was sold in “stubbies,” it’s not surprising that the campaign is largely aimed at older Canadians (as well as Members of Parliament). The media buy is largely focused on AM talk and news stations, with an emphasis on Vancouver, Edmonton, Toronto, Ottawa and Atlantic Canada (a region that tends to over-index on brewing).

And if everything goes according to plan, true loves all across Canada won’t have to overpay for the “six packs of two-four” Bob and Doug sing about in their version of “Twelve Days of Christmas.” (The Message) 

 

Thursday February 2, 2023

Editorial Cartoon by Graeme MacKay, The Hamilton Spectator – Thursday February 2, 2023

Loblaw ends No Name price freeze, vows ‘flat’ pricing ‘wherever possible’

December 8, 2016

Loblaw will not be extending its price freeze on No Name brand products, but vows to keep the yellow label product-pricing flat “wherever possible.”

“The more than three-month price freeze ends January 31 — but we’re not done,” a Loblaw spokesperson said in an email to CTV News Monday. “Looking ahead, we’ll continue to hold those prices flat wherever possible, and switching to No Name will still save the average family thousands this year.”

September 29, 2022

Loblaw announced in mid-October it would freeze prices for 1,500 products sold under its No Name private label. At the time, Loblaw chairman and president Galen G. Weston said the price of an average basket of groceries was up about 10 per cent, something he said was much out of Loblaw’s control.

The Canadian retailer noted Monday, food inflation has continued to increase, costing the company more to stock shelves.

The country’s inflation rate slowed again in December 2022 to 6.3 per cent. However, Statistics Canada said grocery prices were up 11 per cent for the month compared to the year before. This was down a tick from November’s 11.4 per cent.

June 18, 2020

Canada’s grocery chains have been under fire for making steady profits amid high inflation. Third-quarter profits at Loblaw Companies Ltd rose nearly 30 per cent compared to a year ago. Quebec grocery giant Metro Inc. reported a first-quarter profit of about 11 per cent. (CTV) 

Canada’s largest grocer is stepping up its public relations strategy to convince people that it is not to blame for higher prices. But experts say consumers grappling with food affordability are in no mood to hear that message.

On the day that its 11-week price freeze on No Name products ended on Tuesday, Loblaw Cos. Ltd. -0.13% decrease was active on Twitter, responding to people who criticized the company with messages explaining that “food inflation is a global issue” and that price increases were the fault of suppliers who had themselves raised prices. Other Loblaw tweets heralded the price freeze for helping consumers “at a time they needed it most.”

But the defensive tone didn’t sit well with many, and is emblematic of a larger communications challenge facing Canada’s grocery retailers, who have reported significant increases in both sales and profits amid inflation. As the last point of contact in a sprawling supply chain, grocers have been a target for shoppers’ understandable anger over the affordability of basic necessities. (The Globe & Mail) 

Thank you Bryan Trussler for the inspiration for this cartoon.

 

Tuesday January 24, 2023

Editorial Cartoon by Graeme MacKay, The Hamilton Spectator – Tuesday January 24, 2023

Liberal Cabinet Retreat

Prime Minister Justin Trudeau made his first stop in Hamilton Monday a chance to grab lunch to go with MP Filomena Tassi at The Burnt Tongue on Locke Street.

October 28, 2022

The prime minister and his cabinet are staying in town this week from Jan. 23 to 25 for their post-holiday retreat.

After ordering a cheeseburger and broccoli cheddar soup, Trudeau took a moment to shake hands with the lunch crowd and pose for some photos.

Leaving the restaurant, he posed for a photo with Ashley Acacio and her three-week-old son Mac in his stroller, even correcting the position of a staffer taking a photo for the pair.

On the way to his vehicle, Trudeau hopped on an HSR bus that stopped to greet riders.

Meanwhile, about 200 demonstrators gathered downtown Monday to protest the retreat, calling for migrant rights. They were joined by anti-war demonstrators and about 25 anti-Trudeau and anti-vaccine mandate protesters.

The protesters marched along Main Street, across Summers Lane and blocked King Street in front of the Sheraton Hamilton Hotel for around 20 minutes.

Trudeau’s itinerary said he is expected to attend the retreat, which will focus on affordability and the economy, at 5:30 p.m. Monday. (Toronto Star) 

December 9, 2022

Meanwhile, it’s at the grocery store. It’s at the gas pumps. It’s at your favourite restaurant.

Nearly everywhere Canadians have gone in the past year, every bill might as well have had an extra charge tacked on to the bottom reading simply: inflation.

A shorthand for what’s essentially the rising cost of living, inflation swept across the globe in 2022 and Canada was not immune from its sting.

Canadians eager to travel in June after years of COVID-19 restrictions were met by a 49.7 per cent year-over-year hike in the cost of accommodations. The rest of that summer saw the average price for regular gasoline soar past $2 per litre in many parts of the country. And in October, Canadians were paying 44.8 per cent more for pasta from the grocery store than the same month a year earlier.

April 25, 2014

Poll after poll showed how stretched Canadian dollars had become amid 40-year highs in inflation, with many forced to make impossible decisions about how to feed their families, pay for medications and keep a roof over their heads.

More than a third (36 per cent) of Canadians say their financial situations are very bad or somewhat bad heading into 2023, according to Ipsos Public Affairs polling conducted exclusively for Global News between Dec. 14 and 16. (Global News) 

In the swearing-in of cabinet following the 2021 federal election, the dropping of the awkwardly named Minister of Middle-Class Prosperity, held by Mona Fortier, signalled the short termed portfolio (2019-2021) was an ill conceived addition to the executive team under Prime Minister Trudeau.

Thursday December 15, 2022

Editorial Cartoon by Graeme MacKay, The Hamilton Spectator – Thursday December 15, 2022

Household debt levels could cripple economy, economist warns

November 3, 2022

Canadian household debt levels have increased enough to spark a recession when combined with interest rate hikes, says one economist, after Statistics Canada released its latest report Monday.

Jim Stanford, the director of the Centre for Future Work, said the debt levels are high enough that, as interest rates rise, disposable income ordinarily spent on consumer goods is being used to pay debt.

“Chances are you’re going to see an increased interest bite from household budgets equal to about two or three per cent of GDP,” he said. “That alone is enough to put the economy into a recession, let alone the other impacts on business investment, for example.”

The standard definition of a recession is when the country’s gross domestic product (GDP) contracts for at least two quarters.

Household consumption accounts for more than 50 per cent of Canada’s GDP, Stanford said, making it the biggest single contributor to economic growth.

Stanford said $16 billion in additional interest payments made over three months is worth more than half of a percentage point of Canada’s GDP.

Statistics Canada’s new figures show for every dollar of disposable income in the third quarter of 2022 there was $1.83 in credit market debt. The figure is a slight increase from the previous quarter and up from $1.77 last year.

Thursday September 8, 2022

The figures come as the Bank of Canada has continued to raise its key policy rate. Last week it hiked the key policy rate another 50 basis points to 4.25 per cent in an effort to fight inflation.

Mortgage payments also hit Canadians hard with interest payments expanding by more than 16 per cent, which is the largest increase on record, according to the StatsCan report.

“It’s certainly hard evidence that the rising interest rates are wreaking havoc with household finances,” Stanford said. “We’ve never seen an interest shock like that to Canadian households before.”

He said he expects the situation to worsen in the coming months.

On Monday, Bank of Canada governor Tiff Macklem defended the interest rate hikes in Vancouver in front of the Business Council of British Columbia. He said they are working and the country needs to stay the course.

“If we under-tighten, inflation is going to stay too high. Canadians are going to have to continue to endure the hardship of higher inflation,” Macklem said.

He said the bank was surprised at how international events, like the Russian invasion of Ukraine and supply chain issues powered inflation.

He said such trends will make it more difficult to bring inflation down than it has been in the past. (The Toronto Star) From sketch to finish, see the current way Graeme completes an editorial cartoon using an iPencil, the Procreate app, and a couple of cheats on an iPad Pro … These sped up clips are posted to encourage others to be creative, to take advantage of the technology many of us already have and to use it to produce satire. Comfort the afflicted. Afflict the comforted.

 

Friday December 9, 2022

December 9, 2022

Editorial Cartoon by Graeme MacKay, The Hamilton Spectator – Friday December 9, 2022

Inflation is changing how Canadians do Christmas

A new poll by the Angus Reid Institute says more than half of Canadians – 56 per cent – say they will be spending less on Christmas, including presents and entertaining.

September 29, 2022

“When you look at the Atlantic Canadian data, among the highest numbers in the country in Nova Scotia, 57 per cent, say they’re worse off now,” said Dave Korzinski, the research director with Angus Reid Institute.

“In Newfoundland and Labrador, 54 per cent, in New Brunswick 53 per cent, all of those are higher than the national average of 50 per cent,” Korzinski said.

This is the first time the non-profit’s data has shown that more than 50 per cent of Canadians say they are financially worse off this year than this time last year.

“Seeing food banks across the country who are dealing with essentially budgets that are smaller and demand that is larger, which is a really tough recipe when you’re trying to keep your programs going,” Korzinski said.

“When it’s more expensive for your household, imagine buying it for 1,400 households,” said Alex Boyd,  the executive director Greener Village Food Bank in Fredericton.

May 10, 2022

“So, that’s what we do with milk and eggs, those are very seldom donated items,” Boyd said.

Charitable giving is also already down this holiday season, according to the poll.

“To see 37 per cent of Canadians say they’re cutting back on donations, including more than two-in-five who are older, who are 55+ who tend to be the most generous and the most consistent givers, has been really challenging for a lot of charities,” Korzinski said.

“It’s always a concern that we watch for, especially being an organization that relies heavily on November and December giving to make up for the leaner months earlier in the year,” Boyd said.

Eighty-seven per cent of Canadians say they have cut back on spending in some way recently – up from 80 per cent in August. (CTV)