Tuesday October 16, 2018
Editorial Cartoon by Graeme MacKay, The Hamilton Spectator – Tuesday October 16, 2018
Worried You Reek Like Weed? Prelam Has An ‘Odour Eliminator’ For You
The makers of Just’a Drop odour eliminators are stepping into the recreational cannabis market when it becomes legal October 17. Prelam Enterprises will launch the LUKY8 spray that day, which it claims will eliminate, and not just mask, the odour that comes with marijuana smoke.
“My goal was to give privacy to those people who will want to experiment because it’s legal all of a sudden,” said Prelam co-founder Luc Jalbert. “I figured there’s going to be millions of people trying it. There’ll be a lot of people buying it in the store because it’s legal, but they don’t want to advertise it, they don’t want their kids to know they had a puff.”
Jalbert said people who don’t traditionally use the substance may want to try it, including Baby Boomers. But as most people know, marijuana has a distinct smell that many may find too strong and obvious.
“Sometimes I’ll be in line at a bank or something and I can smell the cannabis on the guy behind me, it’s like, ‘wow, that’s a very distinct smell’,” Jalbert said. “My objective was to remove that taboo feeling that you could have a joint but you don’t have to advertise it.”
Jalbert said the LUKY8 is unlike other odour elimination sprays in the market because it “encapsulates the molecule [that creates the odour] and actually knocks it out.”
He used a formula aimed at the agricultural sector, he said. The product was researched, designed and manufactured in Moncton.
Users of the product just need to spray the air around them, their clothes or their furniture after consuming marijuana. Once sprayed, the LUKY8, which is safe for pets, will leave a light berry scent. (Source: Huddle Today)